January Is Not a Sale. It’s a Reset.
Every January, brands roll out the same message: New Year. New You. Buy more. Be better. Behave. But not everyone experiences January the same way. For some, it’s about survival and refusing to be polished. For others, it’s about protecting creativity before the world tells them to shrink. That’s why this January reset is landing across two connected brands , each speaking to a different stage of life — but driven by the same heartbeat. A Reset Isn’t About Erasing Who You Are January isn’t a clearance rack for identity. It’s not about pretending last year didn’t leave marks. A reset doesn’t erase — it reveals . What carried you through. What still matters. What refuses to go quiet. That idea sits at the core of both projects launching January 1st. For Adults: Staying Human Is the Fight Some people enter January already tired. Bills show up. Systems reset back to extracting. The pressure to “reinvent yourself” feels more like obedience than growth. That’s the space Kunts Live Fore...
